The window that displayed a product longed for doors that were easy, appealing and not too far for the customer.
The shelf was clueless. The aisles were haphazard. The shop was just a reactive outfit. It was merely a supply point with no intelligence, no advertising weight and no interface with other cogs of the product-life-cycle wheel. The result – Retail stayed isolated, fragmented and severely-underutilized in the whole plot of a product’s journey.
The consumables industry also suffered from a gross lack of answers on what the customer really wants, what s/he was doing just before s/he walked in, what is s/he thinking while wandering around the shelves and what more can packaging or PoS do that advertisers and salesmen could not crack. Retail was reduced to, and continues to be, the forgotten end of a big train. The engine became the caboose. And stayed that way.
Until someone thought – let’s change that. Let’s arm retailers with insight, action-ability, power, influence, intelligence and imagination.
Vertical Focus
We are giving enterprises of all genres the knowledge and tools to use what only a retailer has – that crucial proximity to the customer and the penultimate point before the purchase decision transpires.
